What to include in your business storytelling

May 27, 2020 5:00 pm

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When it comes to tell your business story it is important that you think about how you are going to convey this and in what way. Business storytelling can be an important part of building your brand reputation and a Brand Design Agency can help to to develop your branding and look at the way in which you fit into your given market place and to identify what your business unique selling points are.

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Here are some areas that you may want to include.

What triggered you into wanting to start your particular business? This helps your customers and clients to see why you are invested in the work that you do. It could simply be an opportunity that came your way that you wanted to explore, some expertises that you had that weren’t being fully used or you saw a need in the market for your particular offering.

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Why do you do what you do? Is it because you saw a need in the market, or you were affected by a particular issue and wanted to find a solution? There are many reasons why people enter into business but you can build trust and a relationship with your clients when you let them know what drives you to work every day.