Great customer service is the bedrock of any business and in particular customer facing businesses. It can be the difference between your customers returning and recommending you to their friends and a negative experience that you can be sure they will be telling all their friends and family about. People are much more likely to tell someone about a bad experience that they had than a good one. So preventing bad customer service is as important as providing good customer service.
One of the ways in which you can speed up a reception process is by using a Visitor Management System such as the one available from https://www.ofec.co.uk/web-and-software-development-services/digital-visitors-and-staff-signing-in-book.aspx this means that your visitors can check themsleves in for meetings or conferences which then allows your reception staff to be dealing with come complex issues. This can improve customer service as people are not waiting in long queues to simple register themselves as in the building.
Other ways you can enhance your customer service experience is to have refreshments available, perhaps from a self-service coffee machine for when your visitors are waiting for their meeting or conference to start. Along with some great seating options you have set yourself up for a positive start to the individuals days.