Web design trends can provide brands with a better understanding of the elements that users find valuable, which can help to boost engagement and increase conversions. Here are some of this year’s top trends.
1. Interactive Design
Interactive elements are an ideal way to incorporate a sense of intrigue into a website in a way that will also boost on-site engagement. As this Forbes article explains, websites that aren’t interactive are missing out on potential revenue, largely due to missed opportunities for engagement and contact information collection.
There are a variety of ways to leverage the power of interactive elements, including graphics that change colour when they are hovered over, clickable buttons, and scrollable features that reveal additional information.
2. Brutalist-Inspired Design
If simplicity better aligns with your brand image, brutalist style web design takes this to the extreme. From default fonts to replacing hamburger menus with a simple list, each on-page element must earn its place and provide tangible value to an audience.
3. Dynamic Multimedia
Video content is extremely popular, so it shouldn’t come as much of a surprise to see it being incorporated into websites as a way to engage an audience and keep them on the page for longer. Dynamic multimedia elements can be an easy way to showcase your brand’s personality, whether that’s through a short looped video or animated logo.
Adopting strategies that work to boost the outcomes of HTML 5 ads, some of which can be seen at https://thebannermen.com/banners/animated-ads/html5, can be a great way to utilise multimedia elements within a webpage because these strategies are specifically designed to capture attention for the right reasons.
4. Illustrative Elements
Patterns and illustrations can be used to introduce a sense of the human touch. While a full illustrative style website won’t suit all brands, there are myriad ways to incorporate small illustrated elements that will help audiences connect with your online presence.
5. Retro Design
From ’90s grunge to ’70s psychedelia, retro design provides plenty of opportunities to have fun with your online presence in ways that will appeal to your target audience.
